To effectively connect with potential buyers in today’s day and age, one has to become a masterful guru at cold emails.
There are other channels
like phone calls, SMS, LinkedIn messages, etc., but emails remain far ahead in first place when it comes to all types of business communication, especially in the B2B landscape.
As no surprise, 80% of modern buyers prefer to be contacted by businesses via email, with cold calls in second place (surprise-surprise!). By no means does this signify that as long as you blast out enough cold emails to prospects, the conversion rates will follow, in fact, that’s far from the truth.
In reality, buyers will often ignore korean phone number even the most relevant emails for numerous reasons. One way to increase the likelihood your email won’t be one of them is to properly format it from top to bottom before you hit send, and that’s exactly what we’ll cover in this article.
Structure of a business email format
Ever feel stuck staring at a blank screen when writing a business email?
Don’t worry, we’ve all been Phone Number SA there. Let’s dive into the basics of structuring a business email to make it easier and more effective.
Subject line
This is the first attempt to capture your recipient’s attention within a few short seconds, and quite often the deciding factor on whether your email gets opened in the first place or not.
The golden rule here is to keep them as short as possible, according to our research — 2 to 4 words is the sweet spot for greater open rates.
subject line as a part of email format template
While not a significant difference, one thing’s for sure — definitely do include a subject line in each and every email, because those without one have significantly lower open rates!
Struggling with subject lines? Get fresh ideas from Reply now!
This is your simple, customary, and polite way to greet your recipient before jumping into business.
email format example with greetings
The goal here is to establish a friendly connection, so perhaps you could take it a step further and add a touch of personalization with your recipient’s local greeting:
Intro
While not a mandatory element of cold emails, we’ve found that starting off with a short introductory sentence sets the tone for a more engaging conversation.
Alternatively, we’re also huge fans of personalized ice-breakers to showcase to recipients that this isn’t another mass email. While it can take a minute or two to scroll through your recipient’s LinkedIn and/or company profile, this will go a long way in making a genuine connection, regardless of whether the sale goes through right away or not.
