Besides the most obvious significance of strong email deliverability — businesses will actually reach their potential customers with sales and marketing emails, whether it’s to promote a new product/feature or break the ice with the relevant decision-maker, there are several other reasons why it’s so important:
Since more emails are delivered, more emails
Will be open, read, and replied to, to increased conversion rates and sales with greater cost efficiency.
Low deliverability email metrics damage your company’s domain in the eyes of email service providers, creating a vicious cycle of poor email performance that becomes increasingly challenging to fix.
Putti effort into deliverability equates to numerous email best practices being follow — legal compliance (like GDPR), accessible opt-out, contact list hygiene, etc., all of which not only increase email deliverability but also elevate email performance and brand reputation.
What affects email deliverability?
Your recipients’ email providers are american phone numbers list ultimately the judge and jury on whether your emails are allow to reach their inbox, but there are certain factors taken into account when making that decision.
1. Do your emails trigger spam traps?
Spam traps are exactly what they Phone Number SA sound to be — special traps in the form of fake or outdated. Emails that signal to email providers of probable spam-like behavior. This mostly occurs when companies buy contact lists or mass scrape from the internet.
2. Are your recipients engaging with your emails?
Believe it or not, ISPs and email providers take into account how well their users are engaging with your emails, because the logic is that if they aren’t — your emails are irrelevant and/or unwanted.
How often are recipients flagging your emails as spam? How about unsubscribing? Your spam rate is the most crucial metric for deliverability, even more so amid the new Google policy updates (more on that below).
3. Are your emails properly authenticat?
Email authentication refers to the proper setup of your email account to ensure mail providers that your emails are legitimate and safe, and that you, as the sender, are who you say you are.
The 3 core authentication standards include SPF, DKIM, and DMARC. Without these authentications, it is highly likely that your deliverability will suffer, let alone for mass outreach.
4. Are you sending too many emails?
Even in the context of bulk, mass-email campaigns, there are limits. A newly creat email account that starts sending thousands of emails right away will most definitely get flagg.
